Role: Creative/art direction, copy writing, graphic design.
The premise of the 2XU compression for recovery is based on identifying that the key driver of human performance, is the heart. Compression is relatively nothing new as the idea comes from medical compression stockings that are used for increasing blood flow in a sedentary position or before or after an operation.
Compression is science. It does work and the key insight for sport is that it is the key driver of human performance - the heart. The heart is our engine. It powers our muscles and our body.
Performance and recovery go hand in hand. You can’t do one without the other. In all sports you need to recover first in order to perform at your best. In some sports, your recovery can be the difference between missing that shot and making that shot, getting your big pay day or not getting it.
Every second can count.
Every recovery second, minute and hour can count.
It’s all about heart. It’s not hype.