Role: Creative/ art direction, graphic assets, design.
2XU has Winter and Summer seasons with quarterly introductions of new styles and colour ways responding to consumer demand and to create perceived newness for online retail.
Seasonal catalogues are created both for print and digital. The design line is minimal and technical and complements the design line of the product offerings.
The seasonal tech for Summer 16 was cooling and light weight - ICEX and GHST (ghost).
As much as it is a catalogue, it is also a sales tool, so colours, tech and VM are done up front so you understand in a snap shot what you will be getting from 2XU as a distributor or retailer.