Role: Graphic design, collaborative product design.
In my time at Orca I designed three generations of the Orca Sonar wetsuit.
This wetsuit was the in middle price tier. A well priced wetsuit that would receive the tech from the top tier wetsuits from the previous year - a flow down effect of technology and features that gave the Sonar a commanding position in the market as the price point was attractive to advanced swimmers as well as beginners.
The Sonar graphics are based on the ripple effect of sonar waves and the arm patterns were continued into accessories such as swim caps.
Orca was and is still known for striking visual designs and the Sonar continues to display this DNA. The original idea behind the patterns was to create visual recognition of the Orca brand from a distance. A warpaint effect - because triathlon is war! - only for some people.