Role: Creative/art direction, graphic design, artwork.
This design was done using the new brand guideline I created for the Neilpryde brand. Kite racing enables the sport of kite boarding which has traditionally been more about freedom and freestyle to transform into a competitive sport in the racing class of One Design.
One Design is where the rider or the athlete makes the difference as the hardware is built to a specification where everyone has to use the same gear. So essentially it levels the playing field on equipment and your skill as a rider determines the result.
One Design is an Olympic class for sailing and windsurfing and Neilpryde is synonymous for producing product in these sporting realms. In fact they are engineering pioneers with a legacy of high performance, innovation and iconic riders who know no fear.