Role: Creative, graphic design, product design collaboration.
The top-of-range racesuit for endurance performance in triathlon. The technical graphics highlight the compression zones in the fabric. Muscle wrapping and containment enables better muscle efficiency for more power and stamina.
My role was to design the overall look and graphic elements while adhering to the brand aesthetic guidelines and the brand proposition of - Further Faster. The graphic style is minimal and technical. The graphic elements are designed for maximum visibility during race conditions for spectators and media coverage.
The physical design was a collaborative process with the Orca product design team.